For the first time ever, the park will introduce a brand new format that transforms its popular Journey to Hell event into a full day and night experience for Halloween 2026.

The event will no longer require a separate evening admission ticket. Instead, visitors can purchase a regular park eTicket and enjoy 12 hours of thrills, chills and entertainment as the park opens from 10am right through to 10pm. And aligning with other scare events across the UK, the Scare Mazes will now operate as optional, which guests can purchase either as a best-value full package with their eTicket, or buy individually. From morning until early evening,

Pleasure Beach will provide daytime thrills across the entire park, including family-friendly Halloween fun and a brand-new family scare maze, as well as the usual adrenaline-filled coasters and rides.

At 6pm, the ‘South Park’ area of Pleasure Beach will close, and ‘North Park’ transforms as the main scare zones and late-night Scare Mazes awaken. Immersive live entertainment will take over the park, alongside night rides on brand new ride Aviktas, as well as Launch Pad, Icon, Big Dipper, Infusion, Derby Racer, Alice in Wonderland and Ghost Train. A live DJ and roaming performers will add to the electric after-dark atmosphere.

One scare maze will cost £15, two scare mazes £25, and three scare mazes £30. A new family scare maze will cost £5.

Amanda Thompson OBE said: “Journey to Hell has become one of our most popular seasonal events, and we want even more people to be able to experience it. “This new format offers greater value and flexibility, and means visitors can enjoy a seamless transition from day to night. Journey to Hell in 2026 will be bigger, bolder and more terrifying than ever – and this is only the beginning.”

The event’s origins can be traced back to the park’s ‘Vampire Beach’ event in 2011.