During the planning stages of Valhalla, the park settled upon a Viking theme for the epic dark ride. At the time, it was said that this was at least in part, inspired by the former Maelstrom ride at Disney’s EPCOT.

The Vikings have many local connections to Lancashire, with evidence that they came as far as Preston, a short distance from Blackpool. Located on the shore of the Irish sea, not far from the Ribble estuary, the area where the park sits would historically have been witness to longboats plying their trade from Viking population centres including York and Dublin.

On 15 May 1840 on the southern bank of a bend of the River Ribble near Preston, a vast Viking bounty of more than 8,600 items, including silver coins, English and Carolingian jewellery, hacksilver and ingots was discovered. The Cuerdale Hoard in weight and number of pieces is second only to the Spillings Hoard found on Gotland, Sweden.

The ride’s original queue area made reference to the Cuerdale Hoard and also used Orson Welles’ narration from the 1958 film ‘The Vikings’ on signage in the area.

As part of the ride’s 2023 reimagining the minor nods to history were largely displaced with new and improved theming and effects, encapsulating a more edgy aesthetic.

The Vikings in Europe of the 8th and 9th century were dedicated to a pagan god of war, Odin.

Cramped by the confines of their barren ice-bound northlands, they exploited their skill as ship builders to spread a reign of terror unequalled in violence and brutality in all the records of history.

The greatest wish of every Viking was to die, sword in hand so they could be transported to Valhalla, where a hero's welcome awaited them from the great god Odin.

The compass was unknown and they could steer only by the sun and the stars. Once fog closed in, they were left helpless, and blind. After all, the earth was flat.

Sail too far off course and the black wind would blow them across the poison sea that lay to the west and over the edge of the World into Linbum.

Their abiding aim was to conquer England - then a series of petty kingdoms, each one a jealous rival of the next.

Thus, when Vikings set forth to rob, plunder and rape England, they never sailed out of sight of land. They confined their attacks to swift overnight raids.

It was no accident that the English book of common prayer contained the sentence:

'Protect us O Lord from the wrath of the Northmen'"