Earlier today, Pleasure Beach won eight awards at this year’s UK Theme Park Awards. The ceremony was hosted in the Casino’s Paradise Room. The park was victorious in the following categories:
- Best New Attraction – Silver – Aviktas
- Best Theme Park for Thrills – Bronze
- Best Seaside Park – Gold
- Best Halloween Event – Bronze
- Best New Entertainment – Gold – Alice Frozen in a Wonderland of Dreams
- Best Customer Service – Bronze
- Best Marketing Campaign – Silver – Aviktas
Amanda Thompson OBE, CEO celebrated the park’s success: “All of us at Pleasure Beach are absolutely thrilled to be taking home eight awards. It sets a brilliant standard for us, one that we’ll be working incredibly hard over the next year to build on the success. Hosting the 2026 awards has been a great privilege, we’re thrilled to have the opportunity to showcase everything that makes Pleasure Beach so special and honour much of the talent within the industry.”
Speaking to the Blackpool Gazette, James Cox said “For us, we’re just focused on operating the best we can in the climate that we’re in, and still continuing to invest. We are making sure that we are here for another 130 years, by being strategic with what we do next. There’s lots of new rides in the plans, but none of which we can really say anything about.”
A full list of winners can be found on the UK Theme Park Awards website.