At the park’s 2026 season launch, a video revealing more of the Aviktas backstory was shown and later released on YouTube. The video was also used to reveal the opening date of the new attraction for the first time – 21 May 2026.
Like with earlier videos in the campaign, the marketing for Aviktas has seen a step change in the quality of the marketing content supporting efforts to create a universe and narrative for an attraction, in way that hasn’t been done for a previous Pleasure Beach project.
It stars Ian Oswald who has a long association with the park and its entertainment. He previously appeared in Mystique, several pantomime productions and served as company manager for Hot Ice XS. He is a choreographer for this year’s new production Alice Frozen in a Wonderland of Dreams.
The video features a mix of animation and live video filmed specifically for the campaign – Preston has never looked so good!
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