Not long after the opening of Pasaje Del Terror for the 1998 season, the park worked with Blackpool Transport to advertise the attraction on a tram. The photo above was taken in 2005.

The reverse side of the same tram advertised Ripley’s Believe It or Not exhibit on Ocean Boulevard. Later, the Ripley’s advert was replaced with one for the Paul Zerdin show in the Casino.

The tram that featured the advert was Balloon car 723, that remains in the Blackpool Transport Heritage fleet. It has now been repainted in the the more familar Green & Cream 1980s livery.

Corgi released a model version of the Valhalla tram, these are often available via sellers on eBay.

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