Project 2026 was announced back in March and today the ride’s name was confirmed: Aviktas. The name has been coined by Pleasure Beach’s creative team, leaving fans scratching their heads about how the ride and its theme will come to life. However, they’ll need to wait a little longer as the park are keeping tight-lipped on further details for now.
What fans do know is that Aviktas will be the tallest of its kind in the UK, almost double the height of similar attractions elsewhere.
CEO of Pleasure Beach Resort, Amanda Thompson OBE, said: “We’re incredibly excited to reveal the name of our next major attraction, Aviktas. This is a ride like nothing we’ve ever created before, and while we’re keeping the full experience under wraps for now, I can promise it will be truly extraordinary.
“We’ll be revealing pieces of information about Aviktas over the next few months, including its theming, colours and design, and we’ve added a dedicated section to our website where fans can follow its journey.
The ride will open in 2026.